Since the COVID-19 situation has emptied college campuses and high school classrooms, Missouri Western’s Admissions team and recruiters have worked to develop easily accessible digital experiences for prospective students. This included updating virtual tours and developing multi-faceted approaches to bring campus to students in their homes.
Various projects included:
-Comprehensive video-based narrative tour starring admissions staff
-Individual personal video messages and guidance from departments/school/college stakeholders
-Interactive ARCGIS Web-based virtual tour in lieu of campus visits
-Ramped up emailing and phone-call campaigns
Admissions also held a virtual Griffon Showcase that had been scheduled for April 4. Prospective students and their families logged into a special website and were able to chat with faculty, staff and current students and gain all the information they would have gotten had they been able to come to campus.
Marissa Steimel, director of new student initiatives, said they are looking at ways to make other events go virtual, such as their Griffon Orientation program in the summer.