Marketing majors develop the conceptual background and practical skills necessary to pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer-product marketing and industrial marketing. Likewise, you’ll also garner skills that are proven effective in a number of other business-related fields.
Careers in Marketing
In the marketing business, you will determine the wants and needs of your customer and provide products and services that meet those needs. This takes research, development and personal relations on top of extensive knowledge about product development, sales, creativity and marketing communications. You have chosen a lucrative career that will continue to be an essential need for every business and organization. Here are some examples of careers that are possible with a marketing degree.
Your job as a brand manager requires you to ensure your business’s brand has a positive reputation. To do this, you are in charge of advertising plans and marketing strategies. You also oversee all promotion and implement all aspects of branding.
Market Research Analyst
As a market research analyst, you investigate what drives consumer behavior in your specific market and provide this information to companies interested in selling their products in that market. You perform surveys, research market trends, and provide data analysis using statistical software.
If you specialize in public relations, you wear many hats. You ensure your business maintains a positive public image in their field and target audience. You are in charge of press releases and implementing your brand’s message on all public platforms including media campaigns and information sharing.
Marketing (Bachelor of Science in Business Administration, B.S.B.A.)
|Business Foundation Courses (BFC)|
|Students must complete Business Foundation Courses||33|
|Additional BSBA Requirements|
|Students must complete Additional BSBA Requirements||15|
|Major Requirements 1|
|Students must complete Major Requirements||24|
|MKT 311||Consumer Behavior||3|
|MKT 351||Professional Selling and Sales Management||3|
|MKT 381||Advertising and Promotion||3|
|MKT 401||Marketing Research||3|
|MKT 451||International Marketing and Trade||3|
|MKT 481||Marketing Management||3|
|PSY 101||General Psychology||3|
|Select one upper-division Business elective||3|
At least 18 credit hours in the major must be earned from the Steven L. Craig School of Business.
Business Foundation Courses (BFC)
|ACC 201||Introductory Financial Accounting||3|
|ACC 202||Introductory Managerial Accounting||3|
|ECO 260||Principles of Macroeconomics||3|
|ECO 261||Principles of Microeconomics||3|
|FIN 301||Financial Management||3|
|GBA 201||Business Analytics & Reporting||3|
|GBA 210||Business Statistics I 1||3|
|GBA 211||Business Law I||3|
|MGT 350||Organizational Behavior||3|
|MKT 301||Principles of Marketing||3|
|SCM 301||Principles of Supply Chain Management||3|
|Total Credit Hours||33|
Or any other approved statistics course.
Additional BSBA Requirements
|MGT 416||Production and Operations Management||3|
|ACC 418||Accounting Information Systems||3|
|or MGT 418||Management Information Systems|
|MGT 419||Strategic Management||3|
|Select three credit hours of Applied Learning course(s)||3|
|Total Credit Hours||15|
Credit for additional BSBA requirements must be earned from the Steven L. Craig School of Business.
NOTE: All upper-division Business courses required for the BSBA must be taken from the Steven L. Craig School of Business, from an AACSB accredited university or from a school with an approved articulation agreement.
- Earn a minimum of 120 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
- Earn a minimum of 30 credit hours in upper-division courses. Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
- Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
- Participate in required departmental and campus wide assessments.
- No more than 6 credit hours of D permitted in major coursework.
- Earn an overall GPA of at least 2.0 and a major GPA of at least 2.0.
- Fulfill the Missouri Constitution requirement.
- Successfully pass the Missouri Higher Education Civics Achievement exam.