Marketing majors develop the conceptual background and practical skills necessary to pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer-product marketing and industrial marketing. Likewise, you’ll also garner skills that are proven effective in a number of other business-related fields.

Careers in Marketing

In the marketing business, you will determine the wants and needs of your customer and provide products and services that meet those needs. This takes research, development and personal relations on top of extensive knowledge about product development, sales, creativity and marketing communications. You have chosen a lucrative career that will continue to be an essential need for every business and organization. Here are some examples of careers that are possible with a marketing degree.

Brand Manager
Your job as a brand manager requires you to ensure your business’s brand has a positive reputation. To do this, you are in charge of advertising plans and marketing strategies. You also oversee all promotion and implement all aspects of branding.

Market Research Analyst
As a market research analyst, you investigate what drives consumer behavior in your specific market and provide this information to companies interested in selling their products in that market. You perform surveys, research market trends, and provide data analysis using statistical software.

Students brainstorming marketing ideas
General Studies
Business Foundation Courses (BFC)33
ACC 201Introductory Financial Accounting3
ACC 202Introductory Managerial Accounting3
ECO 260Principles of Macroeconomics3
ECO 261Principles of Microeconomics3
FIN 301Financial Management3
GBA 201Business Analytics & Reporting3
GBA 210Business Statistics I3
MGT 350Organizational Behavior3
MKT 301Principles of Marketing3
SCM 301Principles of Supply Chain Management3
Additional BSBA Requirements15
MGT 416Production and Operations Management3
ACC 418Accounting Information Systems3
or MGT 418 Management Information Systems
MGT 419Strategic Management3
PHL 230Ethics3
or PHL 232 Business Ethics
Select three credit hours of Applied Learning course(s)3
Major Requirements 124
MKT 311Consumer Behavior3
MKT 351Professional Selling and Sales Management3
MKT 381Advertising and Promotion3
MKT 401Marketing Research3
MKT 451International Marketing and Trade3
MKT 481Marketing Management3
PSY 101General Psychology3
Select one upper-division Business elective3

At least 18 credit hours in the major must be earned from the Steven L. Craig School of Business.

Credit for additional BSBA requirements must be earned from the Steven L. Craig School of Business.

NOTE: All upper-division Business courses required for the BSBA must be taken from the Steven L. Craig School of Business, from an AACSB accredited university or from a school with an approved articulation agreement.

Program Graduation Requirements

  1. No more than 6 credit hours of D permitted in major coursework
  2. Earn an overall GPA of at least 2.0 and a major GPA of at least 2.0.

University Graduation Requirements 

  1. Earn a minimum of 120 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
  2. Earn a minimum of 30 credit hours in upper-division courses.  Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
  3. Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
  4. Participate in required departmental and campus wide assessments. 
  5. Fulfill the Missouri Constitution requirement.
  6. Successfully pass the Missouri Higher Education Civics Achievement exam. 

Are you ready to declare this major? Download, sign and submit the form(s) to the Craig School of Business.

Mapping your degree plan is an important task for every student. You should consult with your academic advisor to create a plan for degree completion and monitor it regularly.