Now that your account is set up, you’re ready to start posting! Here are some guidelines to make the most out of your social media experience and keep your account on-brand with the rest of Missouri Western.
- Cross-promote: Mention (“@”) Missouri Western and/or other related social media accounts when appropriate. This will bring your post to our attention so we can potentially share it with our larger audience.
- Number of posts per platform:
- Facebook: no more than two or three posts per day; three per week minimum
- Twitter: Three to 30 times per day (spaced throughout the day)
- Instagram: Once per day (max three)
- LinkedIn: Twice per week (max one per business day
- YouTube: Create your own posting schedule and post consistently. Don’t overcommit—creating videos takes time.
- Refer to the experts:
Social media is an easy way for people everywhere to access information about Missouri Western. Sometimes, these people choose to ask questions that may not relate to what you are posting about. Please direct these requests to the person best suited to reply. For example, if someone sends you a picture of their report card and asks if they can be admitted to the university, politely thank them for their inquiry and provide them with the contact information for the Office of Admissions.
- Think twice before you post
- Take the time before publishing to check your spelling, grammar, punctuation and content accuracy. If you have any questions, err on the side of caution. Take a few extra minutes to run your post by someone, or to double-check the accuracy of a statement. It is better to have something posted a few minutes late than to publish unedited, inaccurate or harmful information.
- It is very easy to accidentally post to an official University account instead of your personal account. Always double check that you are posting appropriate content on the correct account.
- Respect disagreements; take the high road
As a university, we respect and encourage free speech, even when this free speech does not necessarily align with what we believe as individuals. To this end, please respect the opinions of your audience and those responding to your post. Do not cause fights or arguments on social media, or immediately delete comments that you may disagree with. If someone posts a controversial or inflammatory statement, it is best to not engage. If someone has posted misinformation, you may correct it if you know the accurate information; however, keep in mind that sometimes engaging on social media can encourage a negative discussion.
- Using hashtags
Hashtag use can increase awareness and engagement surrounding your social media posts. Twitter users report a 50 percent increase in engagement when using hashtags. Hashtags are an easy and effective way to build the brand and help your target audience find you.
- Brand-specific hashtags: Missouri Western has specific hashtags that you can use when posting. By using these hashtags your post will represent what Missouri Western stands for and relate your content back to our brand.
Official Missouri Western hashtags
- Unbranded hashtags: These can relate your content back to what Missouri Western stands for, or the type of content you are promoting, without specifically calling out Missouri Western. In order to determine which unbranded hashtags you should use, you can…
- Look at what hashtags influencers are using within the industry.
- See what is trending on various social media sites; however, do not use hashtags that are unrelated to your post, as this will dilute your brand and message and make people avoid interacting with you.
- Use specific hashtags that your target audience may be searching for. The more specific your hashtags, the more likely it is that your target audience will see your post. For example, if you’re writing a post about tips for first-generation students, don’t just use #students (which could attract any type of student), try using #firstgeneration or #newstudent.
- Hashtag use by platform:
Hashtag use can impact the engagement of your post depending upon how many or few you utilize. There are different standards on each platform.
- Facebook: 1-2 per post
- Twitter: 1-2 per post
- Instagram: 9-15 per post
- LinkedIn: 1-2 per post