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Strategic Communication

Strategic Communication2020-08-20T11:34:14-05:00

Why choose Strategic Communication?

Missouri Western’s Strategic Communication graduates learn real-world skills real-world skills they can take straight to the workplace.

Students work individually and as teams on actual public relations campaigns for real clients. They also learn from professors with successful careers in public relations who also help students find internships with local and regional agencies and companies.

You will learn strategies to communicate brand messages while fostering relationships with the media and the public. From integrated communications campaigns to preparing speeches and press conferences, you will learn to strike the balance between organizational goals and what target audiences need to know.

Students take notes during class

Strategic Communication (Bachelor of Science, B.S.)

*Effective Fall 2020, this program is scheduled for redesign. More information can be found here.  

General Studies
42-47
Major Requirements
COM 205Introduction to Mass Media3
COM 210Presentational Communication3
COM 215Introduction to Strategic Communication3
COM 222Communication Theory3
COM 311Crisis and Risk Communication3
COM 320Research Methods In Communication3
COM 382Strategic Communication Writing3
COM 410Organizational Communication3
COM 415Strategic Communication Campaigns3
COM 444Strategic Communication Practices3
COM 460Internship1-6
JOU 104Introduction to Digital Photography3
JOU 210Journalism Practicum: Newspaper Production2
or JOU 212 Journalism Practicum: Yearbook Production
JOU 214Journalism Practicum: Broadcast Production2
JOU 227Publication Design3
JOU 324Web Content and Design3
JOU 402Senior Project3
Choose one course from the following:3
Persuasion
Health Communication
Health Campaigns
Special Topics in Strat Com.
Plus six credit hours form the following:6
Any COM 300-level or higher course
Selected Topics in Journalism
Multimedia Storytelling
Social Media Branding

Program Graduation Requirements 

  1. No more than one D permitted in major coursework.
  2. Earn an overall GPA of at least 2.0 and a major GPA of at least 2.0.

University Graduation Requirements 

  1. Earn a minimum of 120 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
  2. Earn a minimum of 30 credit hours in upper-division courses.  Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
  3. Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
  4. Participate in required departmental and campus wide assessments. 
  5. Fulfill the Missouri Constitution requirement.
  6. Successfully pass the Missouri Higher Education Civics Achievement exam. 

Are you ready to declare this major? Download, sign and submit the form to the Communication & Journalism Department.

  • Major: B.S. Strategic Communication

Mapping your degree plan is important. Consult with your academic advisor to create a plan for degree completion and monitor it regularly.

  • B.S. Strategic Communication