Lisa Cordes

The Art Entrepreneurship Speaker Series at Missouri Western State University continues with a conversation about marketing and branding at 6:30 p.m. Wednesday, March 29 in Potter Hall, room 107. The series is free and open to the public.

The guest speaker will be Lisa Cordes, ArtistINC professional development program director. Cordes has served on panels for the National Endowment for the Arts, the Missouri Arts Council and the Charlotte Street Foundation, and has consulted and written for the President’s Committee on the Arts. She has been a marketing and branding consultant, and currently considers herself a freelance theater artist, writer and recovering arts executive. She will share her experience of how artists can market themselves and create a brand for their work.

Missouri Western State University is a comprehensive regional university providing a blend of traditional liberal arts and professional degree programs. The university offers student-centered, high quality instruction that focuses on experience-based learning, community service, and state-of-the-art technology. Missouri Western is located in St. Joseph, Mo., and is committed to the educational, economic, cultural and social development of the region it serves. Visit