Dear campus community,
When sending information via email, it is important that this information is presented in a way that is accessible to audiences of all abilities. I have noticed an increase in the use of JPG and PDF flyers that are sent out via email. While these flyers are visually pleasing and catch your attention immediately, they are not accessible to our students, faculty and staff who have vision loss and use screen reading software to interact with the computer.
Screen reading software converts text into audible speech so that a visually impaired individual can read information on a computer or tablet. The software is not able to read text in an image or picture, such as a JPG file.
When sending out emails to campus, it is important that ALL information within a flyer created as a JPG, or other image type, is also typed out in the body of the email. This will ensure that individuals using screen reading software will have access to all information included in the email. You should also include both an email address and telephone number to accommodate all abilities and communication preferences.
When promoting an event or a news item to the campus community, you are likely already using Marketing and Communications’ Publicity Request Form. If you attach a flyer to your request form, please ensure that all of the content of the flyer is typed out in the form, too.
If you are sending an email that contains a flyer, please ensure that all of the content of the flyer is typed out within the body of the email.
If you have any questions or concerns about accessibility, please contact the Accessibility Resource Center at (816) 271-4330, firstname.lastname@example.org, missouriwestern.edu/student-services/arc, or stop by Eder 203.
Thank you for your help in making our campus a welcoming and accessible place for all.
Accessibility Resource Coordinator