Last December, Susan Campbell \u201901, threw a party for the employees of her company, and she was happy to see that everyone was visiting with each other and having a good time. That may not sound too unusual, except that, up to that point, most of her 11 part-time employees had never met each other.<\/p>\n
Susan\u2019s employees, who have a variety of backgrounds and skill sets, work on computers from their homes, choosing the amount of hours they want to work. It was a proud moment for Susan to see the successful interactions at the party and to be able to listen to her employees. \u201cEveryone was excited to be there and excited about their opportunities. It\u2019s not just a job to them, and that makes it fun,\u201d she says. \u201cIt\u2019s important to me that they love their jobs.\u201d<\/p>\n
Seven years ago, after extensive research, the Missouri Western graduate combined what she had learned as a marketing major with her love of writing, and a successful business \u2013 Susan J. Campbell Copywriting Solutions, LLC \u2013 was the result. When she started out, Susan, a native of St. Louis, was the only employee, but the business has continued to grow every year.<\/p>\n
SJC\u2019s copywriting services include writing articles, newsletters, executive summaries, brochures, press releases, and more. SJC also provides marketing strategies for companies and nonprofit organizations, and manages social media for some of its clients.<\/p>\n
The company\u2019s niche, Susan says, is conducting research and writing blogs or articles to direct readers to their clients\u2019 websites. For example, one of her clients owns rehabilitation centers, so Susan\u2019s company conducts research on addictions and writes blogs and articles about it. She estimates her employees write at least 125 articles each week to drive readers to their clients\u2019 websites.<\/p>\n
One of Susan\u2019s first clients for that service was a telecommunications company. \u201cI was writing about Facebook before anyone knew what Facebook was,\u201d she said with a laugh.\u00a0<\/p>\n
\u00a0SJC is currently designing an online marketing strategy for a company in Kansas City, Mo., and providing marketing services to a local organization, but she also works for clients in Australia, Ireland, Chicago, California and New York, to name a few. \u201cThere are clients I\u2019ve never met, but I feel like we\u2019d be good friends if we did,\u201d she says.<\/p>\n
A sign of the company\u2019s success is the fact that SJC still works for many of Susan\u2019s original clients, and her company is doing more and more work for those clients. \u201cA lot of people do what we do, but not as quickly or as well. I deliver what I say I will deliver.\u201d Susan says she never forgets that her name is on everything the company does.<\/p>\n
But she is quick to credit her employees for their contribution to the success of the company. Her first hire, in 2007, was a longtime friend, Lisa Smith. Lisa is the project coordinator who oversees the writers\u2019 assignments and client submissions.<\/p>\n
Every Monday morning, Lisa, Susan and a third employee, Rachel McCoy, hold a conference call to plan the week and make writer assignments. Rachel was hired two years ago as a marketing communications specialist<\/p>\n
\u201cSusan is a great example of following a dream and watching it take off, while taking advantage of the opportunities provided by the unique world of the \u2018virtual\u2019 company,\u201d Rachel said. \u201cShe leads the kind of organization most of us always hoped we\u2019d work for.\u201d<\/p>\n
Susan says she\u2019d like to see her company grow even more, but it has to be \u201ccontrolled growth\u201d so that it doesn\u2019t affect the quality of their work. She is thinking about finding office space in the future and hiring more employees, possibly full-time.<\/p>\n
\u201cIt\u2019s been a blessing for my family,\u201d Susan says of her company. \u201cI absolutely love what I do.\u201d<\/p>\n
-end-<\/p>\n
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