Craig School of Business


Marketing majors develop the conceptual background and practical skills necessary to pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer-product marketing and industrial marketing. Likewise, you’ll also garner skills that are proven effective in a number of other business-related fields.

As a Missouri Western State University student, you can take up to 30 credit hours of Craig School of Business  courses without completing the admittance process. Once 30 hours is reached, you must complete the admission process to continue with your business education. All business majors must satisfactorily complete MAT112, MAT116, MAT130, MAT137, MAT147, or MAT167 with a grade of C or better plus PHL230. You also must have completed the ACC202, ECO260 and 261, FIN301, GBA211, 220 and 310, MGT201 and 350, MKT301 and PHL230 courses before entering 400-level business courses.

BSBA Core Courses in Marketing

Business Foundation Courses (BFC)
Course ID Name Credits
ACC 201 Introductory Financial Accounting 3
ACC 202 Introductory Managerial Accounting 3
ECO 260 Principles of Macroeconomics 3
ECO 261 Principles of Microeconomics 3
FIN 301 Financial Management 3
GBA 210 Business Statistics I OR
MAT 132 Elementary Statistics 3
GBA 211 Business Law I 3
GBA 220 Business Communication 3
GBA 310 Business Statistics II 3
MGT 201 Microcomputer Applications OR
CSC 201 Microcomputer Applications 3
MGT 350 Organizational Behavior 3
MKT 301 Principles of Marketing 3
Total BFC credits 36


Additional BSBA Requirements:
Course ID Name Credits
MGT 416 Production and Operations Management 3
ACC 418 Accounting Information Systems OR
MGT 418 Management Information Systems 3
MGT 419 Strategic Management 3
PHL 230 Ethics 3
Three credits of Applied Learning 3
Total Additional BSBA Requirements credits 15
Major in Marketing
BFC plus Additional BSBA Requirements and all of the following:
Course ID Name Credits
MKT 311 Consumer Behavior 3
MKT 351 Professional Selling and Sales Management 3
MKT 381 Advertising and Promotion 3
MKT 401 Marketing Research 3
MKT 451 International Marketing and Trade 3
MKT 481 Marketing Management 3
Two upper-division Business electives 6
Total Major credits 24