{"id":2010,"date":"2019-08-21T16:17:02","date_gmt":"2019-08-21T21:17:02","guid":{"rendered":"https:\/\/www.missouriwestern.edu\/brand\/?page_id=2010"},"modified":"2026-01-12T13:51:09","modified_gmt":"2026-01-12T19:51:09","slug":"brand-guide","status":"publish","type":"page","link":"https:\/\/www.missouriwestern.edu\/brand\/brand-guide\/","title":{"rendered":"Brand Guide"},"content":{"rendered":"

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Welcome<\/strong><\/h1>\n

Consistent branding is essential to showcasing who we are to students, staff, stakeholders and the community. By following established writing and visual guidelines, we ensure that University materials and communications are clear, cohesive and reflective of our identity. This guide outlines standards and best practices for representing MoWest across all forms of communication. It is designed to help create a unified and recognizable presence in our region and beyond.<\/p>\n

Thank you for helping uphold the University\u2019s reputation.<\/p>\n<\/div>

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Brand Guide<\/span><\/h1>\n<\/div>

All marketing, advertising, promotional items, branding pieces and other materials are required to adhere to these guidelines. If you have any questions about the guidelines found here, contact Marketing and Communications at marketing@missouriwestern.edu<\/a><\/strong>.<\/p>\n<\/div>

<\/i><\/i><\/span>Identity<\/span><\/a><\/h4><\/div>
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Primary Usage<\/h3>\n

For years, students, alumni and community members have affectionately referred to Missouri Western State University as MoWest. Recognizing the value of its familiarity, approachability, and distinct character, the University adopted MoWest for official branding purposes in 2025.<\/p>\n

MoWest is the primary way we should refer to the University.<\/strong><\/p>\n

Using MoWest<\/h3>\n

When communicating to internal and external audiences, use MoWest.<\/p>\n

This includes:<\/p>\n