Jeremy Todd, MWSU senior graphic design major, was recently awarded a silver Addy at the 2013 Kansas City American Advertising Federation’s Addy Awards Ceremony. The Addys are
recognized as the highest honors in advertising and the Kansas City regional area is considered one of the largest regional Addy competitions in the country.
Jeremy’s award winning design was a multi-piece branding and packaging project entitled “Duffle”. The project included logo creation, business and identity system, packaging items, and printed collateral.
Jeremy explains his concept; “the packaging for this brand takes on the idea of travel by packing all of the necessities inside of a compact duffle bag. Along with the tins of loose-leaf tea, the duffle bag also comes packed with a uniquely designed tea bag and packing instructions. In just a few short steps you are able to pick our destination, pack your bags, and escape with the tastes of Duffle Tea. “
Other universities and colleges receiving awards included the University of Kansas, Stephens College and Avila University. Jurors for the student competition were Dustin Schirier from Barkley, Adam Seitz from DEG and Jessi Hamilton and Dave Gilbertson from MMGY.