Committee on the Use of Human Subjects (CUHSR/IRB)

PROPOSAL ID:	1650
TITLE:	CELEBRITY ENDORSEMENTS EFFECT ON BUYER'S IMAGE OF THE PRODUCT: BASED ON THE MATCH-UP HYPOTHESIS AND PERCEIVED STATUS
PRINCIPLE INVESTIGATOR:	LOEFFLER, ANTHONY COMMUNICATION STUDIES 650-438-7022 ALOEFFLER@MISSOURIWESTERN.EDU
OTHER INVESTIGATORS:
IRB SUMMARY:	File Created: October 12, 2012 Department Chair Action Date: October 12, 2012 Current Status: Final Status Report Received
Confidentiality	Data are not linked to individuals

ABSTRACT
This study will determine the relationship between society's image of the endorsed product, and the celebrity endorser's status perceived by society. It will use the one way anova to show the relationship.
Final Report on 11-14-2012
I received information from 40 participants. It shows a relationship between celebrity endorsements and purchase intent.

[ IRB HOMEPAGE ]
Any questions about proposals, procedures, etc. should be directed to the chair of the CUHSR by email to cronk@missouriwestern.edu

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