|TITLE:||COST OF HIGHER EDUCATION AND ITS EFFECT ON HOW THEY MARKET|
|PRINCIPLE INVESTIGATOR:||ROESLE, SAYRE|
File Created: October 12, 2012|
Department Chair Action Date: October 12, 2012
Current Status: Final Status Report Received
|Confidentiality||Data are not linked to individuals|
ABSTRACTThis study examines how higher education schools market themselfs in comparison with the cost of schooling and how students view thier education. The study will use a one way anova test.
Final Report on 11-12-2012Data was collected through Survey Monkey Conclusions from the survey indicated that students value cost as the most important factor in higher education. Marketing done by the institution should focus on affordability rather than their core values. Students who see their institution as affordable also value the education received.
|Western is accredited by The Higher Learning Commission, a member of the North Central Association of Colleges & Schools (NCA), and is an AQIP Participant.|