MKT 605

From MWSU Graduate School Policy Portal

MKT 605 Strategic Marketing (3 credits) Generally offered: Every Spring, Tuesday evenings

Examines the extension of corporate mission, image, and goals into the marketing arena. Utilization of marketing principles and advanced techniques in the development of marketing strategies and policies. Discussions of marketing concepts and their applications to marketing cases. Prerequisite: Graduate Standing

Every effort has been made to ensure the accuracy of the course information, however, the MWSU Registrar is the authoritative source for this information. Also please see the section on Course Level.