HOME
About Us
Degree Information
Faculty & Staff
Scholarships
Entrepreneurship Partnershipwith RMCF Advising Center Programs & Organizations News & Events Careers Alumni Profiles Advisory Council
Majors
Marketing Major
Marketing majors develop the conceptual background and practical skills necessary to pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer-product marketing,
and industrial marketing.
BACHELOR OF SCIENCE DEGREE REQUIREMENTS
Students may take no more than 30 credit hours of Steven L. Craig School of
Business courses unless they have been admitted to the Craig School.
All business majors must satisfactorily complete MAT112, MAT116, MAT130,
MAT137, MAT147, or MAT167 with a grade of C or better plus PHL230. Students
must have completed the ACC202, ECO260 and 261, FIN301, GBA211, 220 and 310,
MGT201 and 305, MKT301 and PHL230 courses before entering 400-level business
courses.
BSBA Core Courses in Marketing
| Business Foundation Courses (BFC) | ||
| Course ID | Name | Credits |
| ACC 201 | Introductory Financial Accounting | 3 |
| ACC 202 | Introductory Managerial Accounting | 3 |
| ECO 260 | Principles of Macroeconomics | 3 |
| ECO 261 | Principles of Microeconomics | 3 |
| FIN 301 | Financial Management | 3 |
| GBA 210 | Business Statistics I | OR |
| MAT 132 | Elementary Statistics | 3 |
| GBA 211 | Business Law I | 3 |
| GBA 220 | Business Communication | 3 |
| GBA 310 | Business Statistics II | 3 |
| MGT 201 | Microcomputer Applications | OR |
| CSC 201 | Microcomputer Applications | 3 |
| MGT 305 | Management of Organizations | 3 |
| MKT 301 | Principles of Marketing | 3 |
| Total BFC credits | 36 | |
| Additional BSBA Requirements: | ||
| Course ID | Name | Credits |
| MGT 416 | Production and Operations Management | 3 |
| ACC 418 | Accounting Information Systems | OR |
| MGT 418 | Management Information Systems | 3 |
| MGT 419 | Strategic Management | 3 |
| PHL 230 | Ethics | 3 |
| Three credits of Applied Learning | 3 | |
| Total Additional BSBA Requirements credits | 15 | |
|
Major in Marketing BFC plus Additional BSBA Requirements and all of the following: |
||
| Course ID | Name | Credits |
| MKT 311 | Consumer Behavior | 3 |
| MKT 351 | Professional Selling and Sales Management | 3 |
| MKT 381 | Advertising and Promotion | 3 |
| MKT 401 | Marketing Research | 3 |
| MKT 451 | International Marketing and Trade | 3 |
| MKT 481 | Marketing Management | 3 |
| Two upper-division Business electives | 6 | |
| Total Major credits | 24 | |
| BFC, ADDITIONAL BSBA REQUIREMENTS, AND MAJOR CREDITS TOTAL | 75 |
Visit our Mobile Site
