|TITLE:||CELEBRITY ENDORSEMENTS EFFECT ON BUYER'S IMAGE OF THE PRODUCT: BASED ON THE MATCH-UP HYPOTHESIS AND PERCEIVED STATUS|
|PRINCIPLE INVESTIGATOR:||LOEFFLER, ANTHONY|
File Created: October 12, 2012|
Department Chair Action Date: October 12, 2012
Current Status: Final Status Report Received
|Confidentiality||Data are not linked to individuals|
ABSTRACTThis study will determine the relationship between society's image of the endorsed product, and the celebrity endorser's status perceived by society. It will use the one way anova to show the relationship.
Final Report on 11-14-2012I received information from 40 participants. It shows a relationship between celebrity endorsements and purchase intent.
|Western is accredited by The Higher Learning Commission, a member of the North Central Association of Colleges & Schools (NCA), and is an AQIP Participant.|