| PROPOSAL ID: | 1644 |
| TITLE: | PERSPECTIVE MARKETING TOWARDS ETHNIC GROUPS |
| PRINCIPLE INVESTIGATOR: | CALDWELL, LAKEISHA COMMUNICATION STUDIES 271-4503 TAPIA@MISSOURIWESTERN.EDU |
| OTHER INVESTIGATORS: | |
| IRB SUMMARY: |
File Created: October 12, 2012 Department Chair Action Date: October 12, 2012 Current Status: Expired. Final Status Report or Extension Needed. |
| Confidentiality | Data are not linked to individuals |
ABSTRACTThis test will evaluate three different ethnic groups evaluating the relationship between their ethnic group and perception of marketing. The study will use a a one way ANOVA to analyze the data. |