MKT 301 Principles of Marketing (3) F, Sp, Su. Basic course defining marketing; its place within societies; the marketing concept; and introducing the marketing mix and its components, product, promotion, place and price. Prerequisite: Completion of 45 credit hours including the General Studies Category One - Basic Skills courses.

MKT 311 Consumer Behavior (3) F, Sp. Considers the consumers decision process as well as the effects of both internal and external factors upon consumer purchasing behavior. The course emphasizes the application of consumer behavior theory to the development of viable marketing strategies. Completion of General Psychology is recommended prior to taking Consumer Behavior. Prerequisite: Completion of Junior Core (or MKT 301 and concurrent enrollment in any Junior Core courses not yet taken).

MKT 351 Professional Selling (3) F, Sp. An approach to professional selling that emphasizes the partnering aspects of relationship marketing. Includes the strategic planning of sales within a larger account strategy and managing a long-lasting relationship with the customer. Prerequisite: Completion of the Junior Core (or MKT 301 and concurrent enrollment in any Junior Core courses not yet taken).

MKT 381 Advertising (3) F, Sp. The promotion mix: advertising, publicity, sales promotion and personal selling. Analyzes the management and application of promotional strategies. Prerequisite: Completion of Junior Core and admission to the business program.

MKT 401 Marketing Research (3) F, Sp. Application of scientific research techniques and statistical analyses of information (data) relative to sound marketing management decision-making. Prerequisites: MKT 311, Completion of Junior Core and admission to the business program.

MKT 431 Retail Management (3) F, Sp. A strategic approach to retailing which concentrates on planning, implementing and controlling such retail variables as location, personnel, merchandise, communication, price and the strategic methods of accomplishing specific objectives. Prerequisites: Completion of Junior Core and admission to the business program.

MKT 450 Independent Study in Marketing (1-4) F, Sp, Su. By arrangement. Investigation of selected problems or topics on an individual conference basis. Prerequisites: Minimum 2.5 GPA in the major field of study, completion of Junior Core and admission to the business program.

MKT 451 International Marketing (3) F, Sp. Applies marketing mix variables to the multinational market. Considers differences in cultural, legal, language and other environmental factors. Prerequisite: Completion of Junior Core and admission to the business program.